London 21st July: Kelkoo, Europe’s biggest shopping comparison site, announces today that it has signed an 18 month, international agreement with worldwide digital performance marketing specialist, TradeDoubler.

The agreement represents an extension of TradeDoubler’s preferred supplier status across 10 European countries. Kelkoo has a longstanding relationship with TradeDoubler and the deal builds upon an eight year agreement between the two companies which will see TradeDoubler continue to provide campaigns, affiliate marketing, tracking and reporting technology to Kelkoo into 2011.

The new deal will also see Kelkoo implement Searchware, TradeDoubler’s pay per click search management technology, across its 10 markets. With millions of unique users per month, Kelkoo is faced with managing huge volumes of keywords spanning everything from financial services and retail to travel and entertainment, all of which require complex tracking and optimisation. With Searchware’s advanced features, Kelkoo will see greater flexibility in managing long tail keywords and improved time and cost efficiencies in their search activity.

The pan-European partnership spans several major territories including the UK, Germany, France and the Nordics.

Kelkoo UK Managing Director, Bruce Fair said of the deal: “We are delighted to be renewing our agreement with TradeDoubler. It is important for large advertisers to connect with smaller media owners and the best way to do this is through partners like TradeDoubler. It is also important for us to get the most out of our search marketing which is why we are looking to the td Searchware tool which will optimise returns for us and our merchants.”

Lara Kelly, Client Services Director of TradeDoubler said: “Kelkoo’s strong and diverse database of retailers offers a wide range of products for media owners of all shapes and sizes. We look forward to connecting more media owners to Kelkoo’s superb range of content.” She goes on to say, “The extension of the deal to incorporate TradeDoubler Searchware is a testament the depth of our relationship as well as our history of high quality performance, which made it an easier choice for Kelkoo to consolidate to a sole preferred supplier for their search marketing technology.”