London 9th June : Virgin Media, the UK’s leading entertainment and communications company, has partnered with price comparison champion, Kelkoo to re-launch its online shopping channel.
As part of one of the UK’s most visited websites, the redesigned channel at virginmedia.com includes editors’ picks, deal of the day, easier navigation and a shopping search tool enabling consumers to compare the price of hundreds of thousands of products, from iPods to washing machines.
Kelkoo is the UK’s most popular shopping comparison site which boasts long term relationships with eBay and a number of top high street stores.
Lloyd Price, Marketing Director UK for Kelkoo commented: “We are very pleased to be working with Virgin Media helping it offer the best online shopping experience available in the UK today. virginmedia.com generates a huge amount of online traffic and complements our current network of high quality publishers, including The Independent and Yahoo!”

Alex Green, executive director of online for Virgin Media, said: “Consumers are increasingly looking for value whatever they buy and the popularity of virginmedia.com makes us a natural place for people to begin their search.”